Club Med Campaign Marketing
Crafting Stories for a Global Hospitality Brand
At Club Med Shanghai Office, I supported
marketing campaigns and partnership initiatives
designed to strengthen brand visibility and customer engagement. Working on collaborative campaigns allowed me to explore how brands create meaningful experiences that connect with audiences both online and offline.
Conducted consumer and market trend research
Developed partnership and co-branding campaign concepts
Contributed to marketing proposals and presentations
Collaborated with teams across marketing functions
Analyzed campaign performance using Power BI
Supervised vendor quality checks
Supported brand visibility and audience engagement
Marketing Strategy | Consumer Research |Branding | Partnership Marketing | Presentation Design